Added on:
Mar 19, 2025
User Prompt
Released by data company PDI Technologies on April 24, the survey included over 1,200 American consumers over the age of 21. Of that group, 71% said that when comparing two similar products priced at $10 or less, they would choose the one that follows sustainable practices. Another 44% said they would prefer sustainable options at a similar price.
This is the fourth year PDI has conducted this survey, seeing the percentage of consumers who say they're willing to pay more for sustainable options rise from 64% in 2021, to 66% and then 68% in the next two years respectively. That number reached an all-time high at 80% in 2024.