Website Traffic from Different Marketing Channels

This visualization analyzes website traffic sourced from key marketing channels, such as organic search, paid ads, social media, email campaigns, and direct visits. It highlights the performance of each channel in driving user engagement, with metrics like session duration, bounce rate, and conversion rates. For example, organic search may show high-quality traffic with low bounce rates, while paid ads could drive immediate but short-lived spikes. Social media might excel in reaching niche audiences, and email campaigns may foster repeat visits. The analysis aids in optimizing marketing budgets, prioritizing high-performing channels, and refining strategies to align with audience behavior.